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SHOWDOWN
The battle of the premium saloons: BMW 5 Series, Mercedes E-Class, and Audi A6 go head-to-head!
The Audi A6 takes the crown in the battle of premium saloons, thanks to its sleek design and agile handling that make it a joy to drive—who knew luxury could be this fun? We tested the BMW 5 Series, Mercedes E-Class, and Audi A6, evaluating styling, comfort, and performance. The A6 dazzles with its sophisticated looks, while the E-Class excels in plush comfort, and the 5 Series, despite its sporty reputation, leaves us wanting more in the steering department.
| Styling | Comfort & Space | Performance | Tech & Infotainment | Overall | |
|---|---|---|---|---|---|
| BMW 5-Series | 7 | 7 | 6 | 8 | 28 |
| Mercedes-Benz E-Class | 8 | 9 | 7 | 9 | 33 |
| Audi A6 | 9 | 8 | 8 | 7 | 32 |
Is it right for you?
The winner on paper might not be the winner for your life.
Ah, the executive saloon segment—home to some of the most polished cars on the road that promise to elevate your daily commute into a plush, pampered experience. Enter the BMW 5 Series, the Mercedes E-Class, and the Audi A6, each trying to grab the title of the best luxury saloon. Will it be BMW's sporty elegance, Mercedes' unmatched comfort, or Audi’s clever tech? Buckle up as we dive deep into their features, driving dynamics, and pricing to see which one reigns supreme.



BMW 5-Series
7
Mercedes-Benz E-Class
8
Audi A6
9
The BMW 5 Series has taken some bold design choices that might raise eyebrows—its front grille resembles a beaver showcasing its teeth (and not in a good way!). The E-Class continues to ooze sophistication with a look reminiscent of the executive-level S-Class, while the A6 manages to balance aerodynamic flair with subtlety, making it the clear victor in the styling competition.
In the styling department, the Audi A6 steals the show with its sleek and sophisticated design, closely followed by the refined Mercedes E-Class, while the BMW 5 Series leaves us questioning some of its design choices.


BMW 5-Series
7
Mercedes-Benz E-Class
9
Audi A6
8



BMW 5-Series
6
Mercedes-Benz E-Class
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BMW 5-Series
8
BMW 5-Series
Overall
28
Mercedes-Benz E-Class
Overall
33
Audi A6
Overall
32
BOBI'S VERDICT
Pricing for these comfort-laden saloons ranges from around £53,090 for the BMW 5 Series to £87,970 for the top-tier E-Class. The Audi A6 sits in between with prices starting around £45,000, rising based on the specifications. Given the high cost involved, buyers should consider the tech and features that they value most.
In the battle of premium saloons, the Mercedes E-Class emerges as the overall best choice for comfort, tech, and prestige. The BMW 5 Series, although a fantastic all-rounder, doesn't quite capture the driving magic it once did. Meanwhile, the Audi A6 stands out for its sporty dynamics but lacks the expensive feel of its competitors' interiors. Ultimately, your choice boils down to priorities: luxury and comfort, driving excitement, or sophisticated tech; you can't go wrong with any of these titans!
BMW 5-Series
Overall
28
Mercedes-Benz E-Class
Overall
33
Audi A6
Overall
32
Step inside the BMW 5 Series, and you’re greeted by a mix of high-quality materials paired with a slightly confusing infotainment system. In contrast, the E-Class impresses with its spacious cabin and plush finish, potentially requiring two people to admire it fully, while the A6 strikes a good balance but can feel a tad tight for rear passengers.
All three contenders boast ample legroom, but the Mercedes really shines in providing comfort that feels like a cloud on wheels. However, if you opt for the hybrid E-Class, prepare for a smaller boot. The BMW 5 Series offers a generous trunk without sacrificing space for hybrid variants, while the A6's trunk, although sizeable, does not stand up against the volumetric majesty of the E-Class.
Overall, the Mercedes E-Class reigns supreme in comfort and space, combining plush seats with generous storage, while the A6 and 5 Series follow closely behind.
7
Audi A6
8
The BMW 5 Series offers a mix of petrol and plug-in hybrids but doesn't have a diesel option—a surprising choice in this segment. The E-Class provides a wider range of powertrains, including diesel options. Meanwhile, the Audi A6 offers a delightful lineup with a hint of sportiness, especially in Quattro variants.
The 5 Series, renowned for its driving dynamism, disappoints with a slightly numb steering feel compared to the Audi A6, which is surprisingly agile for a saloon. The Mercedes E-Class focuses more on comfort, offering a serene ride with impressive handling for its size.
All three models come with modern driving features, but the E-Class shines with its adaptive cruise control as standard, while the BMW requires a package upgrade to match.
In performance and driving dynamics, while the Audi A6 takes the crown for driving pleasure, the E-Class provides a soothing experience, and the BMW lags slightly behind in the excitement department.
Mercedes-Benz E-Class
9
Audi A6
7
While the BMW 5 Series features a stunning dual-display layout, its complexity can be a hinderance on the go. The E-Class raises the bar even higher with its optional Superscreen, providing an immersive multimedia experience; however, it suffers from distracting reflections. The A6's infotainment system, though robust, doesn't quite match the levels of the other two.
Each model comes packed with tech, but the E-Class has the most impressive safety features and luxurious options ready to tempt buyers into signature packages.
The boot space in the E-Class is notably larger than the others unless you opt for the hybrid, where it drops significantly. The 5 Series offers more than enough for weekend trips, while the A6 feels slightly less accommodating.
When it comes to tech and features, the E-Class shines with the most advanced options, although the BMW offers a compelling system, while the Audi, while solid, lags slightly behind.